Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.
More than 27.6 million tweets were sent last night during Super Bowl 51, with many social media useretalking about the ads as much as they were about the game itself.
This year, fans sent more than 27.6 million Tweets globally about #SB51 during the live telecast on @NFLonFOX, uncluding pre- and post-game conversion.
Below are the brands that stole the spotlight during this year’s Twitter Ad Bowl, ranked by Twitter chatter:
1. Pepsi (@pepsi)
There are a million reasons to love #Joanne, but here's one more: a ✒️️ CD #ForTheFans. RT for #Entry #PepsiHalftime https://t.co/T8ddyXGhkn pic.twitter.com/LaSOCXSjn5
— Pepsi™ (@pepsi) February 6, 2017
2. T-Mobile (@TMobile)
We wanna see you drop it low! Tweet video of your best touchdown dance with #UnlimitedMoves and you could be RT’d by @JustinBieber! pic.twitter.com/AIU0euphtS
— T-Mobile