Throughout the 2018 World Cup, social media marketing platform Socialbakers will be sharing data on which players and teams are winning the ‘social media World Cup’ – who is garnering the most interactions on social media, and why?
It seems scoring a last-minute winner not only does wonders for team spirit and national pride, but also for your social media numbers – as Toni Kroos and Germany found out this week, jumping from 10th to 4th place and 4th to 2nd place respectively. Germany’s total interactions across their owned social platforms more than doubled between the 20th and 25th of June, thanks to their emphatic, nail-biting win against Sweden.
Consistency is also key, with Ronaldo and Mexico maintaining the top spot from week to week. Ronaldo’s legions of adoring fans have lapped up his impressive performances so far, taking him to almost 6 million interactions on social media. Harry Kane, meanwhile, may only be in sixth place, but being the tournament’s leading scorer means his interactions have boomed by around 250,000 following his first match. When it comes to teams, Mexico are streets ahead of the rest, raking in over 9 million interactions since the start of the World Cup. Work hard, play hard?
Please see below for the tables. Do let me know if you have any questions on this data or would like to speak to Socialbakers about the impact of this on marketing around the World Cup and the trends they’re seeing on this!
