Yahoo demographics: Tumblr gives Yahoo a younger audience

Jun 12, 2013 | Online advertising, Social media

This chart shows the user demographics for both Yahoo sites and Tumblr. There has been a lot of speculation surrounding Yahoo’s recent acquisition of Tumblr, and this chart shows that it grants access to a younger demographic. 40% of Tumblr users are aged 15-24 vs 24% of Yahoo’s user base. View higher quality image here

This chart shows the user demographics for both Yahoo sites and Tumblr. There has been a lot of speculation surrounding Yahoo’s recent acquisition of Tumblr, and this chart shows that it grants access to a younger demographic. 40% of Tumblr users are aged 15-24 vs 24% of Yahoo’s user base.
5302_Yahoo_demographics_Tumblr_gives_Yahoo_younger_audience_small_V1.jpg


View higher quality image here

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