Yahoo’s top trends of 2013: Miley Cyrus, Minecraft and iPhone 5 top list

Dec 5, 2013 | Search engine marketing, Social media

As part of its review of the year, Yahoo has compiled more than 30 lists of popular searches broken down by specific questions, obsessions, news items, sports teams, comeback fads, political figures, music tours and weddings… even featuring a round-up video from the Anchorman himself, Ron Burgundy. Here San Diego’s classiest gentlemen – joined by […]

As part of its review of the year, Yahoo has compiled more than 30 lists of popular searches broken down by specific questions, obsessions, news items, sports teams, comeback fads, political figures, music tours and weddings… even featuring a round-up video from the Anchorman himself, Ron Burgundy.
Here San Diego’s classiest gentlemen – joined by Champ Kind and Brian Fantana – reporting on the most popular search terms in Yahoo’s Year In Review.


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Yahoo’s annual Year in Review study that looks back at the daily search habits of its users, with singer (and notorious twerker) Miley Cyrus taking the top spot as most searched for phrase, followed by Kim Kardashian, and American model Kate Upton. Minecraft and Apple’s iPhone 5 are the only two technology-related queries to make it into the top 10.
Top searches on Yahoo in 2013:

1. Miley Cyrus
2. Kim Kardashian
3. Kate Upton
4. Minecraft
5. Selena Gomez
6. Obamacare (Affordable Care Act)
7. Amanda Bynes
8. Jodi Arias
9. iPhone 5
10. Justin Beiber
Top tech searches on Yahoo in 2013
Yahoo also compiled a sub-list of the top gadget and technology related searches on Yahoo over the past year.
The company says that the emergence of new smartphones, wearable technology, and apps have contributed to increased technology queries. While not listed, Yahoo says that searches on “how to take a screenshot”, “how to install Skype for free”, “what is a hashtag?”, and “how to create a website” were quite popular this year.
1. iPhone (including 4, 5, 5s, 5c, and 6)
2. Samsung (including Galaxy, S4, S3, Note)
3. Siri
4. iPad Cases
5. Snapchat
6. Google Glass
7. Apple iPad
8. BlackBerry Z10
9. Cloud Computing
10. iPad 5
For anyone curious about the most popular who, what, when, why and how questions asked on Yahoo, the site pulled the top ten searches for each category. Here’s a quick list of each category’s No. 1 question:
• Top Who Question: “who wins the bachelor”
• Top What Question: “what is twerking”
• Top When Question: “when is thanksgiving”
• Top Why Question: “why only 6 jurors in zimmerman trial”
• Top How Question: “how to take a screenshot”
Top Searched News Stories on Yahoo in 2013
George Zimmerman also appeared in the top searched news stories on Yahoo, taking the No. 5 spot after Jodi Arias trial, Obamacare, Boston Marathon bombing and Royal baby birth.
1. jodi arias trial
2. obamacare (affordable care act)
3. boston marathon bombing
4. royal baby birth
5. george zimmerman trial
6. syria civil war
7. north korea missile threats
8. papal transition
9. paula deen lawsuit
10. aaron hernandez shooting
View the full list here

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