AI case study: making personal voice assistants more personal

Aug 12, 2021 | Artificial intelligence

Natural language processing (NLP) is a game-changer in how we interact with software. Nowhere is that more visible than in the personal voice assistants. And AI is the secret ingredient that’s making this possible.

Understanding natural language is one of the most challenging tasks for machines. NLP enables a software application to understand, interpret, and generate human text. NLP is the AI behind personal digital voice assistants (such as Alexa, Google, or Siri) and many chatbots.

Sophisticated NLP also uses ‘sentiment analysis’ to decode the mood, attitude, or other subjective qualities in language.

One of the applications could be a massive simplification of computer coding, such as in data analysis. For example, you could simply say, “find out the traits of our top 10% customers by spend,” and the AI-powered NLP would understand your intent, then create the code to execute this task.

Can today’s NLP understand the meaning of messy conversational speech? Take a look…

Trending topics

and this all stems from their demand for the truth media Left-leaning news sources were considerably more popular than right-leaning outlets in US ‘swing states’ in the run up to the 2020 presidential election Samsung financial services Yahoo vodafone adtech Huawei Russia games mobile internet tech advertising digital marketing Brazil VR gumtree digital skills Twitter CSR mobile marketing Coronavirus Valentine's Day Amazon dig sport Travel TikTok according to new research. CRM ema retail d brands design China Latin America Africa content charity health P&G con christmas. video mobile ec Education digi infographic Netherlands ski so digital Intelligence dig KFC adv itv Wechat Christmas Alibaba Japan digital trends restaurants YouTube digital Intelligence user generated content Digital Case Studies Wikipedia Microsoft spotift Agency security Google local marketing Australia agencies audio AR CX Snapchat consumer insight Italy Clothing Middle East top story three ai broadband Social Germany gover Singapore hospitality FMCG Entertainment video gaming Estonia automotive uber Android Privacy re Spain newspapers soc hacker Asia Pacific adt reddit publishing ecommerce new data can reveal. government UK Regulation fmg iPad comScore viral growth hacking yout croatia Instagram blogging Ireland Search Pinterest chri global digital data India whatsapp eBay Maps WH Smith Netflix demographics music data smartphones USA IoT Cannes adobe technology Verizon France Ikea internet use indonesia Disney BBC adidas nike Facebook sky email analytics PR Apple apps Gen Z’s consumer behaviours mean they’re rejecting marketers’ classic playbooks innovation Europe gambling Influencer Marketing images adspend luxury

All topics

Previous editions