Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge. The Digital Publishing Solution and Adobe Experience Manager Apps components of the company’s Marketing Cloud services are now under one Adobe Experience Manager Mobile umbrella. Using the newly merged service, teams inside […]
Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge.
The Digital Publishing Solution and Adobe Experience Manager Apps components of the company’s Marketing Cloud services are now under one Adobe Experience Manager Mobile umbrella.
Using the newly merged service, teams inside a business can work together to build a snazzy-looking application without requiring a whole lot of code.
“Mobile apps are integral to the enterprise, yet brands struggle with how to build, manage and deliver mobile experiences that consumers have grown accustomed to,” said Nick Bogaty, senior director, Adobe Experience Manager Mobile. “Adobe Experience Manager Mobile brings the simplicity, functionality and design that people expect to enterprise apps.”
“We believe in a human-centric approach to investing to help our advisors and investors see the big picture when it comes to life and finances,” said Mark Kitson, Director of Digital Marketing, Hartford Funds. “With Adobe Experience Manager Mobile, we’re providing both our sales organisation and our advisor audience with effective, beautifully designed apps that help them stay current on market trends and insights, and interact with customers about their investments and future in a meaningful way. Adobe’s offering enables us to easily, quickly and affordably publish content that ultimately helps increase sales to our advisor customers.”
“Brands seeking to increase customer engagement and loyalty know just how important it is to deliver standout mobile app experiences. All too often, however, mobile app initiatives remain separate, siloed efforts with little connection to the rest of the brand’s digital experiences – driving up costs and reducing business agility,” said Melissa Webster, Program Vice President, Content and Digital Media Technologies for IDC. “It’s time to make mobile apps an integral part of digital experience delivery. Adobe Experience Manager Mobile combines content, management and publishing functionality into one offering that empowers marketers and lets brands realise the full value of their mobile app investments.”
Read the full blog announcement here
