AI, 5G and voice: technology experts predict the future of mobile (video)

Apr 27, 2018 | E-commerce and E-retailing, Mobile

While at this year’s Mobile World Congress, mobile network giffgaff spoke to technology experts from around the world about what they think the future of mobile usage will look like.

The new video features interviews with brands such as Sony and Samsung on where they see mobile usage heading.

The resulting video, which features interviews with renowned brands including Sony and Samsung, offers insights from these experts into how they believe the way we will use our devices will change in the future.

A more neutral opinion was provided by David Murphy of Mobile Marketing Magazine, who stated that voice recognition will play a major part in the future of how we use our devices.

Experts from a range of industries also gave their opinions on which features mobile phones should have incorporated into them to provide an even greater user experience – from security to connectivity.

  • “Artificial intelligence is the big thing” – Samsung
  • “The world we live in will be even more connected” – Sony
  • “I’m really looking forward to a more streamlined solution in terms of connectivity” – Vital USA Inc
  • “Consumers are basically thinking of the smartphone as a platform for their applications… that make our life easier” – Avira
  • “What we end up with is a situation where the phone or the mobile device becomes more ubiquitous; it’s always around, it’s always there and it has more consistent performance, response time and that means the ability to entertain more new services and applications that are of value to the consumer and the industries” – Aricent

We spoke to experts from various countries, all of whom provided insightful comments into what we can expect in the not too distant future.

Here are some more of the key points:

Do you believe the way in which we use mobile phones will change over the next five years?

  • “The world we live in will be even more connected” – Yosuke Someya, Senior Manager of Product Planning at Sony
  • “Consumers are thinking of smartphones as a platform for their applications” – Andrei Petrus, Director, IOT Business at Avira
  • “We’re all going to get used to controlling things more with our voice” – David Murphy, Editor of Mobile Marketing Magazine

Do you believe that mobile phones will replace other consumer electronics?

  • “5G will be the tunnel that will keep all the mobility connected to the AI brain.” – Andrei Petrus, Director, IOT Business at Avira
  • “The phone or mobile device will become more ubiquitous; it’s always there and it has a more consistent performance response time. That means the ability to entertain more new services and new applications that are of value to the consumer and the industries.” – Ben Pietrabella, Technology and Product Management at Aricent
  • “You won’t have to wait for anything, anymore” – Kyle Brown, Head of Technology at Samsung

So, despite consumers using mobile phones for more and more everyday things, it is the expert opinion that they will never fully replace designated products. That being said, it is predicted that mobiles will continue to become even more essential parts of our daily lives, integrating more features to help us stay connected at any time we please.


The video can be viewed on giffgaff’s official website.

All topics

Previous editions