Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five. The brand values of Apple and Google mark the first ever in the Best Global Brands rankings as top brands that […]
Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five.
The brand values of Apple and Google mark the first ever in the Best Global Brands rankings as top brands that also have values over $100 billion.
Huawei, a telecommunications and networking company, was at 94 in the report, also making history by being the first company from China to be included in the top 100.
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Huawei’s inclusion affirms the success of the company, which is rapidly growing into one of the biggest telecommunications manufacturers all over the world. Huawei makes 65 percent of the company’s revenue from outside its home country, with earnings increasing both locally and internationally across Africa, the Middle East and Europe. Huawei is one of the five new companies included in the report, with the other four being DHL at 81, Land Rover at 91, FedEx at 92 and Hugo Boss at 97.
Facebook is the top riser, increasing its brand value by 86 percent to $14.3 billion and launching itself up to number 29 in the ranking. The social network continues to exceed expectations, with operating income in the second quarter amounting to $1.4 billion. Facebook is also building an expansive portfolio of products with its acquisition of WhatsApp and Oculus VR.
Other top risers in the report are Audi (increased by 27 percent and ranked at 45), Amazon (increased by 25 percent and ranked at 15), Volkswagen (increased by 23 percent and ranked at 31), and Nissan (increased by 23 percent and ranked at 56).
“Apple and Google’s meteoric rise to more than $100 billion is truly a testament to the power of brand building,”said Jez Frampton, global CEO for Interbrand.
According to Frampton, the leading brands reached new heights by creating user experiences that are relevant, seamless and increasingly based on their own ecosystems of both digital and physical services, and products that are integrated with one another.
Interbrand ranks companies based on their financial performance, the role that the brand plays in customer choice influence, and the strength of the brand to secure earnings or command higher prices.
The technology category is the most valuable category in the report, with a total combined value of $493.2 billion.
Source: Interbrand
