Apple has launched its first subscription-streaming service, dubbed Apple Music, taking on Spotify.
The $10 a month service builds upon the music subscription service that it acquired a year ago from Beats for $3bn.
Apple will also offer a plan for families of up to six people to share a subscription for $15 a month.
Scheduled to launch in June 30 in over 100 countries, Apple Music will be available with a three-month free trial.
Some elements will be free without a subscription, such as a viewing artists’ content and listening to radio with some limitations.
Tim Cook has described Apple’s new service as “the next chapter in music”. It will include Beats 1, a 24-hour radio station featuring former Radio 1 presenter Zane Lowe in Los Angeles. The company is billing it as “all the ways you love music in one place”.
The sections on Apple Music include “for you”, which will recommend songs for users based on personal recommodations, not algorithms, and “new”. Apple Music Connect will allow artists to suggest songs to users.
It will launch on June 30 and cost $9.99 per month, probably £9.99 in the UK. However, the first three months will be free. Families will also be able to pay $14.99 and share an account between six people.
It will be available on iOS, OS, and Windows, before being released on Android in the Autumn.