Brits ‘look a mobiles 34 times a day’

Digital Brits look at their smartphones, laptops and tablets an average of 34 times a day, according to new research.

The study, from FishEye cameras, found that on average Britons spend a total of two hours and 12 minutes daily on a connected device, and spend 46 per cent of this time using two or three devices simultaneously.
More than half of the 1,350 UK smartphone owners surveyed also said they use their smartphones for day-to-day tasks.
This rose to 70 per cent among 18-30 year olds, 52 per cent of whom said their smartphone is a “lifesaver”.
Smartphone dependency can lead to a condition called ‘nomophobia’, meaning the fear of being without your mobile. It is also linked to ‘omni-screening’ where users must always be at arms-length from a device.
More than half of all users said they prefer to check their smartphone if they have any “downtime” rather than just sit and think, which rose to 62 per cent for 18-30 year olds.
The study also found one in six smartphone owners had used their phone for online shopping in the last fortnight, whether is was for browsing, researching, or buying.
Four in ten people said they often shop online whilst bored, rising to 58 per cent for 18-30 year olds.
Elkington said: “There’s no doubt that connected devices have changed the shopping process but even how people regard it. Shopping, particularly browsing for aspirational products such as holidays or higher-value items, has become part of the evening’s leisure time for Britons.
“As people are becoming more adept at using these devices, they’re hopping between them – a more parallel use than the sequential method we’ve seen in recent years.
“However, smartphones are increasingly the entry point into the digital world so advertisers should consider it as the ‘first date’ – enticing people to find out more at a convenient time without coming on too strong in terms of information or call-to-action.”