Brits turning to tech for a good night’s sleep

Apr 3, 2018 | Mobile

The study, from experience analytics Contentsquare, was released to coincide with ‘World Sleep Day’ this month. The research, which surveyed over 1,000 UK consumers, found that 21% of Brits sleep with their mobile phones, and that 19% have dreams about shopping — 4% have even dreamt about their mobile phones. Meanwhile, the shift to remote work means that a third (33%) of Brits have been working from their beds during the COVID-19 pandemic. Mobile has made its way into more than just our beds — a fifth (20%) of Brits say they shop on their smartphones while eating, and 11% have shopped while talking to friends online. 1 in 7 Brits (14%) even admit to shopping on the toilet. Long considered the ‘on-the-go’ device, mobile is now the preferred way for consumers to interact with brands. After analyzing 20 billion web sessions, Contentsquare found that mobile traffic grew by +16% in 2020, and that smartphones drive almost two-thirds (64%) of all web traffic today. “The key to maximizing your mobile strategy is to deliver a customer experience that matches your audience’s goals,” said Niki Hall, Chief Marketing Officer at Contentsquare. “A consumer shopping in bed has a different mindset to someone browsing on a desktop, and these seemingly subtle differences can have a huge impact on how they convert. Retailers should anchor their data and personalisation strategies to their customers’ objectives and expectations, and mobile today is at the heart of both.”
Over half (51%) of the UK population has used technology-based sleep-aids to help get the perfect sleep - what's more, almost 1 in 3 (31%) said they use them every night, according to new research.

Sleep tracking apps are the most commonly used sleep-support technologies (43% claim to have used these). Other top gadgets include wearable sleep trackers (36%), specialist lighting such as a wake-up light or sad lamp (23%), and noise-based technology such as white noise devices or headphones (18%).

  • 51% of Brits have used technology-based sleep aids
  • 1 in 3 use technology every night to aid their sleep
  • 43% have used sleep tracking apps

A survey of 1,105 UK adults carried out by interiors etailer Furniture123.co.uk found 51% of the UK population has used technology-based sleep-aids.

Almost 1 in 3 (31%) said they use them every night.

Sleep tracking apps available on Android and IOS, such as Sleep Cycle, are the most commonly used sleep-support technologies, with 43% claiming to have used these.

Other gadgets Brits are using to optimise their sleeping patterns include wearable sleep trackers (36%), specialist lighting to aid a smooth transition in and out of sleep such as a wake-up light or sad lamp (23%), and noise-based technology such as white noise devices or headphones designed to make falling asleep to sound more comfortable (18%).

Many sleep deprived Britons are also turning to other, more natural methods of getting a better night’s sleep.

Holistic therapies such as pillow or pulse point sprays are also a popular choice (16%), while almost 1 in 10 (8%) UK adults meditate before bed to get a better night sleep.

Mark Kelly, marketing manager at Furniture123.co.uk said: “Recent research found that the average adult gets just 6.8 hours of sleep per night*, so it is perhaps not surprising that so many Britons are looking to improve the quality of their sleep. What is surprising is the number of UK adults who are investing in technology in order to do so.

“Technology is often considered a no-no in the bedroom and we’re constantly being told that using technology before bed can cause more harm than good, but these purpose-designed technologies and gadgets can actually help you better understand and optimise your sleeping patterns.

“There are also a number of gadgets available now that can be used to make the bedroom environment more suitable for sleeping in.”

Source: www.furniture123.co.uk

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