Mobile location social network Foursquare is the latest media owner to boost their do-it-yourself advertising tools. The Foursquare self-service advertising platform is particularly powerful for retailers in the markets where Foursquare has reached critical mass, and the tool makes local mobile advertising easily achievable. Following tests in the US earlier this year, the Foursquare self-serve […]
Mobile location social network Foursquare is the latest media owner to boost their do-it-yourself advertising tools. The Foursquare self-service advertising platform is particularly powerful for retailers in the markets where Foursquare has reached critical mass, and the tool makes local mobile advertising easily achievable.
Following tests in the US earlier this year, the Foursquare self-serve ad platform will now be rolled out to a wider range of businesses.
The promoted listings will appear in users’ feeds or in relevant search results using the Explore feature in the Foursquare app.
“The idea behind these new ads is simple — connect people looking for somewhere to go with businesses that want to drive traffic to their stores,” stated a Foursquare blog post today. Until now, only large restaurant chains like Taco Bell and KFC have been able to tap into the company’s promoted venue program.
An example of one self-serve ad shown in Foursquare’s blog post shows an ad for “L’Ecole at The International,” appearing in results under a search for “French Restaurants.” The ad looks similar to other listings but is lightly shaded and labeled as “Promoted” in the right corner.
The ads are sold on a performance basis, so advertisers only pay if someone visits their business in person or checks in through the Foursquare app.
Businesses can monitor ad performance through the “Manage your ads” tab in their dashboard as well as through weekly email updates that might include advice on how to get the most out of Foursquare Ads.
Alongside the US, Foursquare is rollin gout the ads to select busiensses in the UK, Turkey, Brazil and Russia.
Read the official blog here
