SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic. The data, provided by OpenMarket, an enterprise mobile engagement company, looks at how businesses are adapting to the shift to mobile devices. The infographic highlights the challenges that in-house IT departments have […]
SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic.
The data, provided by OpenMarket, an enterprise mobile engagement company, looks at how businesses are adapting to the shift to mobile devices.
The infographic highlights the challenges that in-house IT departments have experienced with mobile engagement, and the opportunity for enterprises to leverage technology partners with flexible mobile engagement platforms that can serve the entire organisation.
The infographic is based on key findings from a commissioned study of 167 enterprises in the USA conducted by Forrester Consulting on behalf of OpenMarket, entitled “The Rise of Holistic Enterprise Mobile Engagement”.
The infographic shows how mobile is becoming a top business priority:
• 74% of business leaders consider mobile phones an important channel for engaging with their customers, employees and partners, nearly tying PCs at 79%
• 63% of enterprises consider customer engagement the key driver to their mobile communication strategy
• Using mobile to engage with customers (63%) and improve customer satisfaction 38%) is a higher priority than driving revenue through mobile (27%)
• Most businesses incorporate a variety of tools in their mobile strategy, with SMS leading the way (70%), followed by QR codes (60%), two-way SMS (46%) , push notifications (35%) and geofencing (16%)
• 70% of the enterprises surveyed use SMS notifications to communicate with their key audiences.
The infographic also shows that organisations are struggling with the shift to mobile. 55% of businesses identify the expense of integrating mobile into existing systems as the top mobile challenge, followed by data privacy and security (53%) and dealing with multiple mobile platforms (50%).
In addition, 63% of enterprises surveyed spend less than USD$5 million each year on mobile, but it remains questionable if they are spending enough to sustain more than a few ongoing projects. The Forrester study revealed that almost four in ten businesses are using internal staff to custom build mobile solutions, and 31% employ 50 or more people to work on mobile initiatives. This suggests that enterprises would be better suited seeking technology partners and mobile engagement platforms that can accelerate their mobile strategy.
Download the Openmarket-commissioned Forrester Report here.
www.openmarket.com.
