Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Post by Lacoste. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic crocodile hidden in a series of five short videos. The videos […]
Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans.
Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic crocodile hidden in a series of five short videos.
The videos for the campaign will illustrate various sports such as tennis, golf, skateboarding, slackline and rollerblading, in line with Lacoste’s brand signature: Life is a Beautiful Sport.
The competition will run for two months starting from Wednesday 19 November, with a 10 second video to be shared every two weeks.
