Mobile ads: What factors drive consumer action?

Sep 22, 2014 | Mobile

This chart shows different aged demographics responding to the question; “When it comes to a mobile ad on you smartphone, which of following would most likely motivate you to take action (such as purchase a product / service, visiting a location, etc)”. 25-34 year olds are the most likely to respond to mobile ads that […]

This chart shows different aged demographics responding to the question; “When it comes to a mobile ad on you smartphone, which of following would most likely motivate you to take action (such as purchase a product / service, visiting a location, etc)”. 25-34 year olds are the most likely to respond to mobile ads that offer coupons with 41%. Respondents aged over 65 are most likely to respond to ads related to what they were searching for with 41%.
Mobile ads: What factors drive consumer action? This chart shows diferent aged demographics responding to the question;


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