One third (32%) of smartphone shoppers are using their mobiles to make a purchase on a weekly basis, a number which has almost doubled in the past 12 months, with an additional 25% of smartphone shoppers now purchasing items every month. The research from eDigitalResearch and Portaltech Reply surveyed smartphone tablet device owners to better […]
One third (32%) of smartphone shoppers are using their mobiles to make a purchase on a weekly basis, a number which has almost doubled in the past 12 months, with an additional 25% of smartphone shoppers now purchasing items every month.
The research from eDigitalResearch and Portaltech Reply surveyed smartphone tablet device owners to better understand their shopping and browsing habits.
Other key findings include:
• 68% of smartphone owners have used their mobiles to browse, shop or find product information in store, a number which has grown from 36% in just 12 months
• 85% of smartphone owners use their mobile to browse websites. 66% are using smartphones to make a purchase.
It is clear from the latest set of the results that mobile devices are playing an even bigger part in consumer shopping journeys and are especially starting to have a bigger influence on purchases made whilst out shopping.
For the first time, the research also surveyed tablet device owners to better understand their shopping and browsing habits. The results suggest that shopping is one of the most tablet related activities; 90% of tablet owners have used their device to browse websites, whilst 79% have made a purchase.
Download the full report here for free (registration required)
