Quarter of Brits ignoring smart tech features (despite paying for them)

Jul 5, 2017 | Mobile

Nearly a quarter (23%) of Brits use less than half of the functions on their smart gadgets and technology, with 26% admitting to paying for HD channels but not watching them, according to new research. The survey of 2,000 UK adults by etailer, LaptopsDirect.co.uk published in the Technology Forecast Report 2017, found that 23% of […]

Nearly a quarter (23%) of Brits use less than half of the functions on their smart gadgets and technology, with 26% admitting to paying for HD channels but not watching them, according to new research.
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The survey of 2,000 UK adults by etailer, LaptopsDirect.co.uk published in the Technology Forecast Report 2017, found that 23% of Britons use less than half of the functions on their smart gadgets and technology, sticking with preset and default settings.
Also, 26% admit to paying for high definition (HD) satellite channels but not always watching them, with a third (32%) saying they often forget the HD versions of their favourite channels are available.
It is a similar story when it comes to watching films, with 36% confessing to watching standard definition DVDs on their HD and BluRay players.
One in 10 (11%) said slow internet speeds have prevented them from using the smart functions on their gadgets and technology.
However, 46% say they know how to use the smart functionality on the gadgets in their homes, and 50% claim to use the apps on their smart TV regularly, showing that not all features and functions gather dust.
The USB function (66%) was the most commonly used function on smart televisions followed by the Bluetooth function (50%) and on-demand TV apps (50%).
While less than one in six (14%) said they had used the internet browser function, making it the least utilised smart tech function. Television instant messenger apps (19%) and social media apps (23%) also made the top three least used smart gadget functions.
Mark Kelly, marketing manager at LaptopsDirect.co.uk said, “The research shows that despite technology and gadgets being capable of elaborate functions, they are not always used, with Brits not knowing how to use certain settings or forgetting that they have the ability to do so. However, 50% of respondents said they would still buy a model with the latest capabilities despite not knowing how to use them.
Source: www.laptopsdirect.co.uk

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