Snapcart, an Indonesian start-up app rewards people who send them photos of their shopping receipts with cash, is expanding to the Philippines. Snapcart taps into shopping data by incentivising shoppers to take photographs of their receipts in exchange for a small cash rebate. The crowdsourced data gives brands a better understanding of their shopping habits, […]
Snapcart, an Indonesian start-up app rewards people who send them photos of their shopping receipts with cash, is expanding to the Philippines.
Snapcart taps into shopping data by incentivising shoppers to take photographs of their receipts in exchange for a small cash rebate.
The crowdsourced data gives brands a better understanding of their shopping habits, helping them make important marketing decisions.
Snapcart has launched with two prominent, global brands, Nestlé and L’Oréal, but says it is in talks with another 20 or so partners.
Founder Reynazran Royono — formerly with Proctor and Gamble and Boston Consulting — told TechCrunch he came up with the idea when reflecting on his experience as a consultant and a spell at e-commerce firm Berniaga.com, now OLX.co.id.
Indonesia and Philippines are the two biggest markets (by population) in Southeast Asia, and the latter has a large market of fast moving consumer goods (FMCG), with 42.7 percent of household spending going to food in 2012.
The big retailers in the Filipino market also don’t share information, which means there is a large demand from FMCG brands in the Philippines for more information.
Watch this video (in Indonesian) expalinaing how Snapcart works:
