Nearly 9 in 10 PC shoppers also used a smartphone to buy products online ion the last month, according to new research looking into cross device ecommerce. With digital consumers now owning an average of 3.64 connected devices, many are adopting a multi-device approach when it comes to online shopping. New data from Global Web […]
Nearly 9 in 10 PC shoppers also used a smartphone to buy products online ion the last month, according to new research looking into cross device ecommerce.
With digital consumers now owning an average of 3.64 connected devices, many are adopting a multi-device approach when it comes to online shopping.
New data from Global Web Index indicates that 9 in 10 of those who shop on their mobiles and tablets who have also used a PC/laptop to purchase online within the last month.
Similarly, 3 in 4 tablet shoppers and 1 in 2 PC shoppers are engaging with m-commerce.
While PCs/laptops still remain central to online commerce – with their larger screens and perceived security credentials being key to this – the multi-device approach to online shopping is a clear reflection of how consumers are comfortable using a range of devices during their purchase journey.
And it’s mobile which remains the one to watch: 52% are using one to research products and almost half are completing a purchase on this device. These numbers will only continue to rise.
