Three UK and Yext has revealed the results of their partnership in helping them deliver answers to consumers on Three’s website – something which has been vital during the pandemic.
Three, one of the first UK brands to enhance its website experience with Yext Answers, set out to make it easier for customers to find answers to their questions via the website for improved customer service accessibility.
In the first two weeks of implementing Yext Answers, Three saw a 42% reduction in the number of customer support contacts initiated due to incorrect, irrelevant, or “no results” responses delivered to customer queries on Three.co.uk.
Additionally, Three fielded more than 400,000 searches and drove more than 253,000 clicks within the first month of integrating Yext Answers.
“Our customers were visiting our website and weren’t able to find the answers they needed using our existing search bar,” said Graham Johnston, Head of Omnichannel at Three. “That ultimately led them to exploring other customer service options such as calling our contact centre or walking in-store. This is inconvenient to customers and adds additional layers to the customer experience where we want to be able to resolve their queries as quickly as possible. Yext Answers has been the perfect solution to help our website do the heavy lifting, resulting in more conversions and a better first-time resolution rate for customers.
“People have been even more dependent on their mobile devices during this current COVID-19 crisis, so it’s critical that our website is up-to-date with important information that is easy to access,” Johnston added. “Having the ability to understand what questions are being asked on our website and across third-party platforms, means we can move quickly to ensure we’re responding to our customers swiftly when they need us the most.”
“Retail footfall has been hugely impacted by this pandemic, so the online experience has never been more important,” said Jon Buss, Managing Director of Yext UK. “By using Yext Answers, Three has been able to react quickly to the current situation to build consumer trust, improve performance and deliver results.”
In addition to Yext Answers, Three has leveraged other solutions within the Yext Search Experience Cloud, including Listings, Reviews, and Pages. In the 16 months since adopting these products, this has resulted in more than 1.3m clicks to their online listings, a 25% increase year-on-year.
