Here are the top digital marketing data and case studies that caught our eye. Why buy a smartwatch? Top 11 things to do with a digital timepiece As the Apple Watch is unveiled, Conjure, a company that creates apps for brands, is releasing data on Brits’ attitudes to smartwatches, listing the top 11 activities people […]
Here are the top digital marketing data and case studies that caught our eye.
Why buy a smartwatch? Top 11 things to do with a digital timepiece
As the Apple Watch is unveiled, Conjure, a company that creates apps for brands, is releasing data on Brits’ attitudes to smartwatches, listing the top 11 activities people plan to do on their new gadgets.
Creating online promotions that get sales (not just brand love)
The retailers that consumers love are not always the retailers they buy from. New research from Rapid Campaign shows that promotions really do affect consumer behaviour.This infographic explains what kinds of promotions to use to turn brand love into sales.
Content marketing trends: Most journalists want more multimedia content from PRs
Most journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration, according to new research.
CASE STUDIES
Social tourism case study: The little village that went global
Back in 2013, the little mountain village of Obermutten, Switzerland, issued a promise on Facebook: anybody who likes the village’s Facebook Page can have their picture posted on the village bulletin board. This case study looks at how the village promoted tourism with a digital twist, investing 10,000 Swiss francs and getting the equivalent of a 2.4 million franc media buy.
Mobile marketing case study: Unilever Hindustan creates mobile radio station connect to customers
Bijar is one of the largest states in India and is a key market for Unilever Hindustan. Communicating with this region is difficult as Bijar is the most ‘media dark’ state in India. Despite having a huge population of 104 million, TV reach is less than 23 million. Unilever Hindustan came up with an innovative way to communicate with the population, taking advantage of the fact that mobile penetration is high at 86% in the region. The FMCG giant created a mobile radio channel called Kan Khajura Tesan offering customers free entertainment and a platform to advertise Unilever Hindustan products- reaching 8 million people in just six months.
Marketing case study: How Red Bull has taken sports marketing to the extreme
Red Bull has taken content marketing to new levels, aiming to be the ‘feature story’ instead of the commercial. The company which began ‘giving people wings’ in 1987 when the first can was sold in Austria, has gone on to become a leading global brand creating and publishing amazing content. Red Bull has connected with its young audience by establishing itself as an enabler of thrill, sponsoring over 500 extreme sports, from base jumping, to snow sports, and even has its own Formula 1 team. Fans are kept up to date with all things extreme through a range of digital channels which even includes its own online TV channel – Red Bull TV.
