Here are the top digital marketing data and statistics that caught our eye. Facebook ads ‘18 times more profitable on iPhone than Android’ Facebook ads are 1,790% more profitable on Apple’s iOS than Android, according to new research looking into the social network’s mobile ad effectiveness. Switch to digital becoming ‘a matter of survival’ for […]
Here are the top digital marketing data and statistics that caught our eye.
Facebook ads ‘18 times more profitable on iPhone than Android’
Facebook ads are 1,790% more profitable on Apple’s iOS than Android, according to new research looking into the social network’s mobile ad effectiveness.
Switch to digital becoming ‘a matter of survival’ for global execs
Over a quarter of executives from around the world believe digital transformation is already a critical factor for their companies long-term survival, according to a new survey.
UK advertisers ‘getting better results from paid search’ (infographic)
UK advertisers are spending more on search advertising and are generating better results according to new research.
Third of younger generation ‘watch little broadcast TV’
Broadcast TV is losing popularity with the younger generation of millennials in the US (18-34 year olds), according to new research.
Online retail’s ‘Golden 1%’- Loyal customers generate 40% of ecommerce sales
Just over 1% of a retail website’s users generate as much as 40% of its revenues according to new research.
Online video trends in 2013 (video)
Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today, according to new research.
Watch this video from Pew Research outlining its key findings below:
Infographic: CPG rich media ads perform 20% better than standard banners
CPG rich media ads perform 20% better than standard banners, with video and social features built into ads improving performance, according to new research from MediaMind.
India internet use: Over 50% web users are ‘mobile-only’
Smartphone use in India has soared, with more than half of all web traffic coming from users with a mobile as their sole source of internet access, according to new research.
German social media trends: Daily mobile access grows 39%
Social media continues to be an increasingly popular activity for German mobile users, according to new research from comScore.
Top 15 online retailers in Sweden: Amazon, CDON and Ikea lead the way
In August 2013, the retail category was visited by over 5 million Swedish internet users, an increase of 12 percent compared to August last year, according to new data from comScore.
