As 2015 gets under way, Nielsen looks at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.
As 2015 gets under way, Nielsen looks at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.
Consumers seemed to place a premium on the Internet’s social space this year, with a big portion of the top smartphone apps centered on connectivity—be it with friends, loved ones or cat videos. In fact, the app with the most year-over-year change was one designed to continue the conversation: Facebook Messenger use has risen 242% since 2013.
Facebook held the No. 1 ranking as well with its social network app, which had over 118 million average unique users each month. Google Search came in second with about 90 million average unique users, followed by YouTube with 88 million average unique users.
Smartphone penetration grew from 69% at the start of 2014 to 76% of U.S. mobile subscribers by October 2014, and a majority of subscribers used Android (52%) and iOS (43%) devices to access their apps. Three percent of U.S. smartphone owners used a handset that operated on a windows phone, followed by 2% on a Blackberry.
Methodology
Nielsen’s Electronic Mobile Measurement (EMM) is an observational, user-centric approach that uses passive metering technology on smartphones to track device an application usage on an opt-in convenience panel. Results are reported out through Nielsen Mobile Netview 3.0. There are approximately 5,000 panelists in the U.S. across both iOS and Android Smartphone devices. This method provides a holistic view of all activity on a smartphone as the behavior is being tracked without interruption.
