This chart shows the percentage of time spent on media versus the percentage of advertising spend In the US for 2013. The most notable aspects are the apparent overspend marketers are making in print media (19% for spend for the low time of 5%) and the surprising underspend in mobile advertising, a media that gets […]
This chart shows the percentage of time spent on media versus the percentage of advertising spend In the US for 2013. The most notable aspects are the apparent overspend marketers are making in print media (19% for spend for the low time of 5%) and the surprising underspend in mobile advertising, a media that gets 20% of consumers’ time but gets only 4% of ad spend. The source states that there is approximately a $530bn plus opportunity to be made in mobile ads In the US.
