With Mobile World Congress (MWC) over for another year, Hotwire looks at the Twitter stats to uncover the biggest trends at this year’s event. MWC this year saw some big names remove themselves from the conversation and instead, a sense of nostalgia hit the headlines. The unexpected rise of some old school tech titans drove […]
With Mobile World Congress (MWC) over for another year, Hotwire looks at the Twitter stats to uncover the biggest trends at this year’s event.
MWC this year saw some big names remove themselves from the conversation and instead, a sense of nostalgia hit the headlines.
The unexpected rise of some old school tech titans drove big conversations across the media and social channels last week, particularly on Twitter. With varied responses on Twitter on the announcements from the show, Hotwire has shared some social media stats and analysis from the event.
Looking at tweets in association with the hashtag #MWC17, our stats reveal:
Overall MWC 2017 tweets – 196,684
Top 5 trends of MWC 2017
IoT – 16,927
5G – 10,285
Mobile – 6,036
Robotic cars – 2,999
AI – 2,337
Top 3 brands of MWC 2017
Nokia – 6,730
Intel – 4,420
Huawei – 3,831
Top 3 brands of MWC 2016
1. Lenovo – 17,729
2. Intel – 13,598
3. IBM – 5,441
Matt Cross, UK MD, Hotwire, shared his thoughts on MWC 2017: “MWC 2017 has been all about surprises. In the past we have seen the likes LG and Samsung launching products at the show that took the conference by storm. This year, Nokia was king with both consumers and the mobile industry loving the sense of nostalgia of the rebirth of the 3310. The comeback of the new 3310 was a contrast to other launches at the conference, serving as a reminder for everyone who had the phone years ago that Nokia is still a go-to trustworthy brand. Interestingly, MWC wasn’t such a success for everyone in the industry, with Lenovo dropping out of the top three brands this year. Nokia’s comeback could be blamed for the lack of buzz around the household names, but the increased interest in other technology such as robotic cars and IoT indicates that the traditional players will have a bigger hill to climb in keeping the attention on them during the conference in the future.”
Source: www.hotwire.com
