24/7 Real Media have launched a new tool which allows advertisers to target potential customers with personalised display ads, writes Netimperative. The new Search Re-Targeting service serves users who click on search engine text ads with customised display advertising on any website in the Global Web Alliance network. Display ads can be modified in relation […]
24/7 Real Media have launched a new tool which allows advertisers to target potential customers with personalised display ads, writes Netimperative. The new Search Re-Targeting service serves users who click on search engine text ads with customised display advertising on any website in the Global Web Alliance network. Display ads can be modified in relation to the original keyword a user searched for and can also relate to the purchase stage reached by a user. The system can be used for example to keep potential customers interested in potential purchases by offering discounts a month after an original search had been made. Foreign currency firm Interchange FX have carried out the first live UK trial of the system, by comparing two identical display ad campaigns. The campaign with Search Re-targeting enabled saw click-through rates increase eight times.
24/7 Real Media’s Global Web Alliance network includes over 950 sites and serves ads to 121m unique users worldwide.
From Netimperative: http://www.netimperative.com, 14/09/2007
24/7 Real Media: http://www.247realmedia.com
