Despite its soaring popularity, Twitter is struggling to keep new users from returning to the service, with a retention rate of just 40%, according to data from Nielsen Online. This means just 40% of users that ‘twittered’ in March went on to make another micro-blog entry in April. Nielsen said Twitter’s average retention rate for […]
Despite its soaring popularity, Twitter is struggling to keep new users from returning to the service, with a retention rate of just 40%, according to data from Nielsen Online. This means just 40% of users that ‘twittered’ in March went on to make another micro-blog entry in April. Nielsen said Twitter’s average retention rate for the year has been 30%. The 40% figure represents roughly half the retention rate that Facebook and MySpace boasted during the same point in their lifecycles.
From Netimperative: www.netimperative.com, 30/04/09
Nielsen Online: http://www.nielsenonline.co.uk
