The new Top 30 UK Online Retail Satisfaction Index from Foresee Results has found that British customers has found that Amazon and Play.com offer the most satisfying online shopping experience, writes Netimperative. The study compared the top 30 online retailers in the UK and measured Functionality, Price, Merchandise and Content. Amazon UK (up 3 points) […]
The new Top 30 UK Online Retail Satisfaction Index from Foresee Results has found that British customers has found that Amazon and Play.com offer the most satisfying online shopping experience, writes Netimperative. The study compared the top 30 online retailers in the UK and measured Functionality, Price, Merchandise and Content. Amazon UK (up 3 points) and Pay.com (up two points) both scored 78 to come first followed by eBay (72 points), Apple iTunes UK (71 points) and Screwfix (71 points). Both HMV (69 points) and Marks and Spencer (68 points) dropped out of the top performers list. Overall, availability and variety of merchandise has the most impact on results, while content has the least effect.
The survey also identified that British consumers seem to be far less satisfied with online retailers than their US counterparts with the UK and US achieving total aggregate scores of 67 points and 74 points respectively.
From Netimperative: http://www.netimperative.com, 06/01/2009
Foresee Results: http://www.foreseeresults.com
