Smartphone owners now outnumber feature phone owners in the US, as mobile users switch to more web-friendly devices, according to new research. The study, from Nielsen, indicates that in March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. According to Consumers purchasing new phones picked smartphones […]
Smartphone owners now outnumber feature phone owners in the US, as mobile users switch to more web-friendly devices, according to new research. The study, from Nielsen, indicates that in March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011.
According to Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.
Read as: During Q1 2012, 48 percent of smartphone owners had a device that runs on the Android OS
Source: Nielsen, Mobile Insights, Q1 2012
Who makes up this growing group of smartphone owners in the U.S.? As of Q1 2012:
• 50.9 percent of female mobile subscribers carried smartphones in March 2012, compared to 50.1 percent for men.
• Looking at multiple smartphones are particularly popular among those ages 25 to 34: More than two out of three in this age group have a smartphone.
• Asian Americans lead smartphone adoption with 67.3 percent using a smartphone as their primary mobile handset.
• Almost three in five Hispanic mobile subscribers use smartphones, and a majority of African-Americans own smartphones
Source: www.nielsen.com
