Time Warner-owned AOL is to buy Israeli online advertising firm Quigo for $340m, writes Brand Republic. Quigo specialises in contextual ads and sponsored links and has about 10% of the contextual ad market. Clients using its AdSonar platform include Time Inc, ESPN.com and FoxNews.com. The purchase is AOL’s fourth online ad marketing acquisition this year. […]
Time Warner-owned AOL is to buy Israeli online advertising firm Quigo for $340m, writes Brand Republic. Quigo specialises in contextual ads and sponsored links and has about 10% of the contextual ad market. Clients using its AdSonar platform include Time Inc, ESPN.com and FoxNews.com. The purchase is AOL’s fourth online ad marketing acquisition this year.
AOL is also launching a new UK video search engine dubbed Truveo which will search across a range of media sources and websites allowing users to browse through millions of online videos.
From Brand Republic: http://www.brandrepublic.com, 07/11/2007
AOL UK: http://www.aol.co.uk
