Following approval from the BBC Trust the BBC has begun the placement of ads on its BBC.com website, writes Brand Republic. The adverts can only be seen by users outside the UK and are expected to bring in £70m/year in advertising revenues. DoubleClick has been chosen to handle the ads. British Airways, Airbus and Hublot […]
Following approval from the BBC Trust the BBC has begun the placement of ads on its BBC.com website, writes Brand Republic. The adverts can only be seen by users outside the UK and are expected to bring in £70m/year in advertising revenues. DoubleClick has been chosen to handle the ads. British Airways, Airbus and Hublot are among the first advertisers to sign up. According to data from comScore the BBC has 28m users outside the UK.
From Brand Republic: http://www.brandrepublic.com, 07/11/2007
BBC.com: http://www.bbc.co.uk/
