The BBC is to launch three branded video channels on the online video sharing site YouTube, writes Brand Republic. A “public service” BBC channel will have clips of new programs and specially comissioned online-only content designed to tie-in with popular shows like “Dr. Who” and “Life on Mars”. The channel will aim to raise awareness […]
The BBC is to launch three branded video channels on the online video sharing site YouTube, writes Brand Republic. A “public service” BBC channel will have clips of new programs and specially comissioned online-only content designed to tie-in with popular shows like “Dr. Who” and “Life on Mars”. The channel will aim to raise awareness of current programming and drive traffic back to the BBC’s website. The BBC Worldwide channel will provide archive clips from entertainment shows and factual programmes (such as wildlife prorammes). This channel will include some advertising. Finally, the BBC News channel will offer around 30 news clips each day. It will be fully funded from advertising but will not be available to users from the UK.
The BBC hopes the channels will drive users to its forthcoming online iPlayer service in addition to raising revenues for BBC Worldwide.
The BBC has also announced a twelve-month 3G mobile trial in partnership with 3 UK, Orand and Vodafone. The service will include live streaming of BBC One, BBC News 24, BBC3 and up to 8 radio stations.
From Brand Republic: http://www.brandrepublic.com, 02/03/2007
YouTube BBC press release:http://www.youtube.com
