The latest Bellwether Report from the Institute of Practitioners in Advertising (IPA) has found that 35% of companies revised their marketing budgets down in Q3 against only 12% reporting a rise, writes The Guardian. The last quarter has seen the worst advertising budget cuts in the report’s nine year history with all marketing sectors other […]
The latest Bellwether Report from the Institute of Practitioners in Advertising (IPA) has found that 35% of companies revised their marketing budgets down in Q3 against only 12% reporting a rise, writes The Guardian. The last quarter has seen the worst advertising budget cuts in the report’s nine year history with all marketing sectors other than online and internet search seeing budget cuts. “Main media” and the “all other” categories were each slashed by about 26%, sales promotion was cut by 6% and direct marketing was down by 5%.
From The Guardian: http://www.guardian.co.uk, 13/10/2008
IPA: http://www.ipa.co.uk
