The rise of blogs to the heights of official news sources was confirmed this month when a survey by Brodeur and MarketWire reported by Marketing Pilgrim showed 75% of journalists using blogs as a place for story ideas and research. 30% of journalists surveyed said they had their own blog and 21% said they spent […]
The rise of blogs to the heights of official news sources was confirmed this month when a survey by Brodeur and MarketWire reported by Marketing Pilgrim showed 75% of journalists using blogs as a place for story ideas and research. 30% of journalists surveyed said they had their own blog and 21% said they spent over an hour a day on blogs. Big implications for PR agencies and brands everywhere.
From Marketing Pilgrim: http://www.marketingpilgrim.com, 14/01/2008
Brodeur: http://www.brodeur.com/
New Media Journalist Survey (PDF): http://takingtheblogosphereseriously.com
Digital Insight Report for newcomers to blogging
