British gamers spent £280m playing online casual games in 2009 according to a new report. The UK National Gamers Survey estimated that there are 13.3m Brits playing on various game portals but only 2.4m pay to play – an average of £117 per person per year. Casual games are defined as those that can be […]
British gamers spent £280m playing online casual games in 2009 according to a new report. The UK National Gamers Survey estimated that there are 13.3m Brits playing on various game portals but only 2.4m pay to play – an average of £117 per person per year.
Casual games are defined as those that can be played on social networks or online in short bursts, such as popular apps Farmville, Mafia Wars or Bejeweled Blitz. UK gamers also spent around £170 million playing their favourite games on their mobile, with all these figures set to rise in the future.
15/02/2010
Gamers in the UK were also said to have spent £170m on mobile games in 2009.
The survey was carried out by TNS and Gamesindustry.com.
Similar studies carried out in other countries revealed that French players spent £220m and Germans £440m over the same period.
Sources:
www.Gamesindustry.com
www.tnsglobal.com
