New data from Forrester Research predicts that the British will spend up to 40% more this Christmas than in 2006, with total spend expected to reach £13.6bn, writes Revolution. Total European online spend is expected to grow 38.5%, The British spend more online than the Germans and the French combined (€11.5bn and €6.5bn respectively) and […]
New data from Forrester Research predicts that the British will spend up to 40% more this Christmas than in 2006, with total spend expected to reach £13.6bn, writes Revolution. Total European online spend is expected to grow 38.5%, The British spend more online than the Germans and the French combined (€11.5bn and €6.5bn respectively) and the UK now accounts for 38.5% of all European online retail spend. On average, British shoppers are expected to spend £509 (€731) online between 1st October and Christmas Day. Forrester’s study used data from 17 countries and included online travel spending. Travel accounts for 31% of all money spent online and represents the largest online retail category.
From Brand Republic: http://www.brandrepublic.com, 23/10/2007
Forrester Research: http://www.forrester.com
