Ad platform Criteo has bought Storetail, a French media technology company that enables retailers to monetize native placements on their ecommerce sites.
Through the acquisition of Storetail, Criteo will expand its capability to offer a full monetisation platform to retailers. The deal is clearly aligned with Criteo’s focus on a broader portfolio, shifting from a single product to a multi-product platform solution.
Storetail’s highly complementary technology will integrate into Criteo’s existing offerings, enriching the Criteo Audience Activation Platform (CAAP). As a result, retailers benefit from on-site monetization to reach and engage shoppers throughout every stage of the funnel.
“Criteo customers will now be able to monetize native ad placements with creative and innovative formats, including dynamic shoppable buttons (e.g. “add-to-basket”), directly on their ecommerce sites on a CPM basis,” said Cédric Vandervynckt, Executive Vice President EMEA, Criteo. “We are excited about our ability to empower retailers and their vendors with a comprehensive platform to generate incremental revenue and boost sales.”
“The combination of Criteo and Storetail technologies means better insights and results for brands and retailers to successfully connect with shoppers,” said Mathieu Azorin, CEO and co-founder, Storetail. “Our team has built strong solutions and we’re excited to be joining forces with Criteo’s team. I would also like to thank the investors who have trusted us: Isai (Jean-David Chamboredon), Ventech (Audrey Soussan and Alain Caffi), Thierry Petit, Bruno Kemoun, Eryck Rebbouh, Emmanuel Brunet, Christophe Chausson.”
