Twenty years ago direct marketing focussed on postal mail and print adverts. As direct response TV grew, another channel was added within the framework of the discipline. The direct marketing skillset grew into a core discipline in digital marketing, and as new laws on privacy and the use of cookies arrive in the UK, Danny […]
Twenty years ago direct marketing focussed on postal mail and print adverts. As direct response TV grew, another channel was added within the framework of the discipline. The direct marketing skillset grew into a core discipline in digital marketing, and as new laws on privacy and the use of cookies arrive in the UK, Danny Meadows-Klue reflects that direct marketers need to be going further than the new legal framework if they’re to maintain the trust of their consumers.
Read “Digital networked society: New cookies law reminds direct marketers to understand and respect data trails” here >>
