Digital Spy has revamped its UK entertainment news site, adding a range of new ad formats in the process. The site was acquired by hachette filipacchi 2 years ago, and now has more than 7.2m unique users The new look incorporates improved navigation, streamlined channels, new and more integrated advertising formats, increased use of images […]
Digital Spy has revamped its UK entertainment news site, adding a range of new ad formats in the process. The site was acquired by hachette filipacchi 2 years ago, and now has more than 7.2m unique users
The new look incorporates improved navigation, streamlined channels, new and more integrated advertising formats, increased use of images and the addition of key services such as newsletters and ecommerce. The entertainment news destination site was bought by Hachette Filipacchi two years ago.
11/05/2010
Since the acquisition, the site’s traffic has risen a dramatic 31% year on year recording its highest unique user figure of 7.2m at the start of this year. It also has the highest number of page views for ‘Entertainment News’ in the UK, according to ComScore.
Breaking news on the site is updated 24 hours a day, and the newsroom currently produces an average of 250 original articles a day via journalists on three continents.
The site has a history of being the first to break big entertainment news stories, including Michael Jackson’s hospitalisation, which it ran last year nine minutes ahead of CNN.
Heath Ledger’s death was reported three hours ahead of all other UK online news sources; world exclusives such as these have been a key factor in the upsurge in Digital Spy users and its ongoing success.
Digital Spy has also been the first site to recognize entertainment trends; it spotted the impending stardom of Robert Pattinson back in 2008, eight months before google listed him as a person of interest and its strong connections to the broadcasters in both the UK and US, mean access to the biggest shows to come at pilot stage.
Anna Jones, Digital and Strategy Director, Hachette, said: ‘We are delighted with our fresh, clean and modern new look and we feel confident it will improve the user experience further as well as offer our advertisers an even more premium and unique environment to reach our highly engaged user base. Digital Spy’s ongoing success and recent remarkable growth clearly indicate that our approach to quality content and breaking news has made us the destination for a culturally savvy audience.’
www.digitalspy.co.uk
