Episerver has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations.
The acquisition significantly accelerates the analytics and personalization roadmap for Episerver Customer-Centric Digital Experience Platform™ and strategically addresses the current and future state of buying experiences and expectations – the latter being unmet by most organizations.
Through real-time predictive analytics, Idio helps close the gap between what customers want and what businesses can offer. Idio predicts the interests and intent of every individual buyer and automatically delivers hyper-relevant content to better engage each customer for improved business results and brand affinity.
“At the end of the day, people realize every digital interaction is fuelled by a business selling something to them whether the sale is via a shopping cart, a service or a subscription,” said Justin Anovick, chief product officer at Episerver. “Persuading people to act is not problematic if the business is providing something of value to them but most digital interactions are created for the masses and end up catering to no one.
“Episerver plus Idio gives companies the technology they need to easily provide value to each individual in the form of a truly one-to-one digital experience. The promise of one-to-one personalization is finally realized. Episerver and Idio are a seamless fit both technically and culturally, and we are highly motivated to prove our combined value now and in years to come.”
To reduce the burden of personalization on business users – weary of manual, rules-based personalization engines – Idio automatically indexes, analyses and categorizes unstructured content data into a structured content hub to deliver relevant 1:1 buyer experiences across digital channels. Since Idio is middleware, Episerver customers can immediately see value from the Idio acquisition with no integration required.
According to Episerver’s B2B Digital Experience Report, 82 percent of B2Bs plan to use AI to personalize customer experiences in the next three years, and Episerver plus Idio can accelerate that delayed timeline.
“Idio powers 1:1 digital experiences at global scale” said Edward Barrow, CEO of Idio. “This acquisition is the next part of our mission to help our enterprise clients serve their end customers with timely, relevant and cross-channel experiences. The combined organization, with Episerver’s deep content and commerce expertise and Idio’s predictive and analytical capabilities, make for an exciting future for customer-centric marketers.”
