The Internet Advertising Sales House council has confirmed that ad network eSpot has failed to complete and pass the most recent ABCe audit. The online ad network did not submit an audit for the period July to Dec 2009, and has therefore been suspended. This decision is based on the IASH Code 9.2 which states […]
The Internet Advertising Sales House council has confirmed that ad network eSpot has failed to complete and pass the most recent ABCe audit. The online ad network did not submit an audit for the period July to Dec 2009, and has therefore been suspended. This decision is based on the IASH Code 9.2 which states that if an IASH Member fails to submit for an audit they will be suspended from IASH Membership.
Any IASH Member who fails to complete or an audit will be referred for a re-audit and can only re-apply for IASH Member status upon the successful completion of an IASH audit. IASH said that if eSpot wishes to regain IASH membership, the company must, as a minimum, complete and pass an audit before being considered for re-admission.
16/04/2010
The ABC Electronic audit checks a representative sample of publisher terms and conditions, site vetting and inventory delivery according to the permissions set by advertiser insertion orders.
The total number of IASH members is now 25 and it is expected to see this number increase to 30 members by the end of 2010.
The current members are:
24/7 Real Media UK
ad pepper media (UK) Ltd
AD2ONE GROUP UK
Adconion UK Ltd
Addvantage Media
Adify
Clickbrokers
Consilium Media Ltd
Crimtan
Digitize New Media Ltd – Adsure Network
DotFox Networks Ltd
Eyeconomy Performance Network
Glam Media Limited
GMW Media Ltd
Jemm Media Ltd
Media Initiatives Group
Microsoft Media Network (UK)
Oridian UK Ltd
AOL UK
Specific Media UK
Unanimis Consulting Ltd
TD Campaigns Premium Network
Tribal Fusion
ValueClick Media UK
Vibrant Media UK
Yahoo! DR
The move comes as Richard Sharp revealed he is stepping down as chair of IASH in June. The trade body will hold an election for the role.
IASH was established in 2005 to tackle ad misplacement on websites and encourage best practice among online advertising sales houses through the adoption of an effective code of conduct.
The organisation launched its first ad campaign last year, designed to show the positive impact IASH has had on the online industry over the past year.
www.iash.org.uk
www.espotdigital.com
