Facebook says its advertisers have more than quadrupled since the start of 2009 as marketers aim to get their products before a growing global audience. In an interview with Bloomberg, Facebook’s vice-president of global sales Mike Murphy Murphy said: “We’re very well positioned as people come out of this current economic situation. What we’ve become […]
Facebook says its advertisers have more than quadrupled since the start of 2009 as marketers aim to get their products before a growing global audience. In an interview with Bloomberg, Facebook’s vice-president of global sales Mike Murphy Murphy said: “We’re very well positioned as people come out of this current economic situation. What we’ve become is absolutely core to marketing campaigns.”
The world’s largest social-networking site, which has been opening offices around the world to serve ad clients, doubled the number of salespeople last year from 2008, according to an e-mailed statement. The company didn’t disclose the number of advertisers or salespeople.
04/06/2010
Facebook, which has more than 500 million users, counts Procter & Gamble Co., Toys “R” Us Inc. and Virgin America Inc. among its customers.
The site is relying on ads to maintain sales growth and lay the groundwork for a possible initial public offering.
Facebook sells ads that are placed on the home pages of users, where the latest comments, pictures and links from their friends are posted.
The ads also show up next to profile pages, which may include a person’s information such as gender or birth date.
Facebook ran 176 billion display ads in the United States in the first quarter, up from 70.7 billion a year earlier, according to research firm ComScore.
Facebook also became the most visited website in the US in March, overtaking longtime leader Google for the first time, according to Experian Hitwise, a research firm in New York.
