Facebook has launched improved analytics for websites, applications, and pages, helping website owners get further insights into how users interact with their Facebook-related content. The new Insights dashboard acts as a single source for all Facebook analytics: – Websites: Fully-integrated sites and those that use social plugins, or add a non-integrated domain in one easy […]
Facebook has launched improved analytics for websites, applications, and pages, helping website owners get further insights into how users interact with their Facebook-related content.
The new Insights dashboard acts as a single source for all Facebook analytics:
– Websites: Fully-integrated sites and those that use social plugins, or add a non-integrated domain in one easy step
– Applications: Including canvas, mobile, device, and desktop applications
– Facebook Pages: Including Pages created on Facebook.com and those that are part of the Open Graph protocol
For example, site owners can now view analytics around specific stories liked on their website, or how many users commented on posts made on the page. To protect users’ privacy this data is anonymized aggregate data and does not include personally identifiable information. The Insights dashboard contains more data than before, as well as new visualization tools, including the ability to view full screen, print, and save graphs.
10/06/2010
Facebook has also released a new demographics visualization so firms can get more information about the audience interacting with their applications, page, or website.
Facebook has also launched a video to help people learn more about the “Like” button you see on other websites, and how social plugins let you take your friends with you around the web.
The video is aimed as a resource for Facebook users, developers and brands to help them understand the value and controls surrounding social plugins.
You can also find an online guide aimed at marketers implementing the social plugins, including examples, references and stats here.
Some of the UK sites which have implemented Facebook social plugins since the launch include Lovefilm, mydeco.com, Cricinfo, Spotify, BBC iPlayer and Hello Magazine.
Read the official Facebook blog here: http://developers.facebook.com/blog/post/388
