According to new data from Nielsen//NetRatings Facebook overtook MySpace in August 2007 in terms of unique visitors, writes Brand Republic. Facebook received 6.5m visitors during the month against 6.4m for MySpace. Facebook’s audience has increased by 541% since December 2006 compared to growth at MySpace of 20%. Facebook is also the most popular social network […]
According to new data from Nielsen//NetRatings Facebook overtook MySpace in August 2007 in terms of unique visitors, writes Brand Republic. Facebook received 6.5m visitors during the month against 6.4m for MySpace. Facebook’s audience has increased by 541% since December 2006 compared to growth at MySpace of 20%. Facebook is also the most popular social network in terms of total time spent visiting the site with 991m minutes, ahead of Bebo (600m minutes) and MySpace (540m minutes). Worldwide Facebook now has 42m members, with 5m based in the UK. The site attracts 200,000 new members per day.
The rapid success of Facebook has led to a number of offers for the firm, although the site’s co-founder and chief executive Mark Zuckerberg has said that he wants Facebook to remain independent. Microsoft, which already delivers ads on the site, is said to be in talks about acquiring a 5% stake for up to $500m (£246m), valuing the site at around $10bn (£4.92bn).
From Brand Republic: http://www.brandrepublic.com, 25/09/2007
Facebook: http://www.facebook.com
