Google has agreed to buy DoubleClick for $3.1bn (£1.6bn), out-bidding Microsoft and Yahoo! In the process, writes Netimperative. The deal values Doubleclick at almost three times the $1.1bn (£560m) it fetched in 2005 and will give Google access to DoubleClick’s ad serving technologies and client base (which includes AOL and MySpace). The acquisition will significantly […]
Google has agreed to buy DoubleClick for $3.1bn (£1.6bn), out-bidding Microsoft and Yahoo! In the process, writes Netimperative. The deal values Doubleclick at almost three times the $1.1bn (£560m) it fetched in 2005 and will give Google access to DoubleClick’s ad serving technologies and client base (which includes AOL and MySpace). The acquisition will significantly boost Google’s revenues from display advertising, consolidating the firm’s position in the online advertising sector. The sale should be completed by the end of the year
From Netimperative: http://www.netimperative.com, 17/04/2007
