Google has launched ‘AdWords Express’ in the US, an updated version of its paid search designed to get local businesses in the US up and running with online advertising in under five minutes. Google claims the new tool is more streamlined than its standard AdWords setup process. Advertisers only need to put in basic business […]
Google has launched ‘AdWords Express’ in the US, an updated version of its paid search designed to get local businesses in the US up and running with online advertising in under five minutes. Google claims the new tool is more streamlined than its standard AdWords setup process.
Advertisers only need to put in basic business information to create their ad, then set which page they want it to point to. The AdWords Express algorithm will handle keywords, automatically figuring out which search queries to place ads.
27/07/2011
Otherwise, it works mostly the same as the normal AdWords offering, with ads being placed on top of search results, to the sides of the same, and on Google Maps.
Users only pay when customers click the ads, and ad display frequency is determined by your maximum daily budget.
Watch a video demonstrating how AdWords Express works below:
Read the official Google blog here.
