According to the latest Superbrands study Google is now the UK’s strongest brand, pushing ahead of Microsoft and the BBC, writes Brand Republic. Google is the only brand in the list which was formed after 1990 – in comparison the average top-50 firm has 90 years of operation. The brand strength of firms such as […]
According to the latest Superbrands study Google is now the UK’s strongest brand, pushing ahead of Microsoft and the BBC, writes Brand Republic. Google is the only brand in the list which was formed after 1990 – in comparison the average top-50 firm has 90 years of operation. The brand strength of firms such as British Airways and BP suggests that British origins and longevity remain important.
From Brand Republic: http://www.brandrepublic.com, 25/02/2008
Superbrands: http://www.superbrands.uk.com
