Google is testing a new tool that integrates Twitter feeds into display ads on its popular AdWords system, according to a news report.ClickZ’s Douglas Quenqua reports that the online media giant has invited a few advertisers to test a new display-ad integration with Twitter. The layout displays the iconic Twitter bird is in the left-hand […]
Google is testing a new tool that integrates Twitter feeds into display ads on its popular AdWords system, according to a news report.ClickZ’s Douglas Quenqua reports that the online media giant has invited a few advertisers to test a new display-ad integration with Twitter.
The layout displays the iconic Twitter bird is in the left-hand corner with the advertiser’s latest tweet featured in a box centered in the unit Clickz reports. The ad lets users follow the advertiser on Twitter and will initially appear on sites in the Google content network, the report says. Google has declined to comment on the program.
To read the full report, click here.
04/06/2010
