Publishers using Google’s Ad Manager system to control their sites ads will soon be moved over to DoubleClick for Publishers (DFP). Google said the move is designed to make the ad management process easier and faster for publishers. Google acquired DoubleClick in March 2008, and has since upgraded DFP to include a variety of new […]
Publishers using Google’s Ad Manager system to control their sites ads will soon be moved over to DoubleClick for Publishers (DFP). Google said the move is designed to make the ad management process easier and faster for publishers. Google acquired DoubleClick in March 2008, and has since upgraded DFP to include a variety of new features.
In a statement Google said: “DFP comes in two flavors, tailored for different publishers’ needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. We’ll be upgrading current DART for Publishers publishers to DoubleClick for Publishers over the next year as we continue to add features and modules, and we’ll be moving Google Ad Manager customers to DFP Small Business in the coming weeks.”
01/03/2010
New features for DFP include:
– A new interface that has been completely redesigned to save time and reduce errors.
– More detailed reporting and forecasting data.
– Sophisticated algorithms that automatically improve ad performance and delivery.
– A new, open, public API which enables publishers to build and integrate their own apps with DFP, or integrate apps created for DFP by a third-party developer community (apps under development today include sales, order management and workflow tools).
– Integration with the new DoubleClick Ad Exchange’s “dynamic allocation” feature, which maximizes revenue by enabling publishers to open up their ad space to bids from multiple ad networks.
Google blog
