Pottermore’s Harry Potter e-book sales were worth “over £1m” in the first three days following publication on 27th March. The figures were revealed the business’ chief executive Charlie Redmayne speaking to Radio Litopia’s “The Naked Book” last week. Redmayne said sales in the first three days were ahead of what the firm had expected prior […]
Pottermore’s Harry Potter e-book sales were worth “over £1m” in the first three days following publication on 27th March. The figures were revealed the business’ chief executive Charlie Redmayne speaking to Radio Litopia’s “The Naked Book” last week.
Redmayne said sales in the first three days were ahead of what the firm had expected prior to launch, and also ahead of “anything I’ve ever seen for e-book sales”.
The number means that the digital versions of the Harry Potter titles may have out-sold their print equivalents during that launch week.
Redmayne said: “We had budgeted for a much lower figure, I had looked at the physical sales of the books, and tried to anticipate what proportion of sales would be digital, and that there was a certain amount of pent-up demand, but it surpassed anything we anticipated.” He said post-launch the figure had “settled down” but continued to exceed predictions. “It is still running at a much higher rate than I was anticipating, even for the launch. It is still surpassing anything I’ve ever seen for e-book sales.”
Source: http://www.litopia.com/radio/author/thenakedbook/
